"I don't think that 'eco' should be a word that immediately conjures up images of oatmeal-coloured garments or garments that are oversized or lacking in any sort of luxury or beauty or detailing or desirability," says Stella McCartney, as quoted from Harper's Bazaar. "I don't think that things have to look ugly because they're organic; why can't they be beautiful as well? You can't ask a consumer to compromise. I don't think you can say, 'Here is this jacket that looks terrible but it's organic, and here is a really beautiful jacket that's cheaper but don't buy it because it's not organic.’
Coming back to nature is always beautiful, but some people find it hard to leave their own customs. Mindset is a tricky concept. How you perceive things depends on the journey you went through; and everyone’s are different. But, let us remind you of something. Jumping into a trend is not always bad if the result chases the greater good.
Information is the key to success
Finding a brand to start with is the challenge. You don’t want to get too attached before being properly sure that their way of manufacture complies with your own values. Do not be afraid to directly ask – through email, customer service, because why not?
Change your way of shopping
The amount of waste that occurs over production is massive. So, instead of buying items you would only wear once, pick more versatile pieces that can be styled in different ways, rather than that one item you know is going to fall out of fashion in no time.
Opt for eco-friendly outfits
Whether it be vintage or trans-seasonal, try to find your best match. Even better, those with materials that could go back to Earth without causing more damage. Over better, there is best. Spend your money only on pieces that will see you through more than one season.
With dozens of brands adding up the importance of saving the environment to their garments, dressing sustainably no longer means compromising. There are thousands of options you could consider for the next few years that you might need a closet alteration.