We live in a world full of wonders to uncover, one or less makes it special. This is due to the matter from the early days that we have shown that humans, as a whole and all social classes, do not need to cover themselves with only common elements, but at best, as indicated by the nature of neighbouring cultures – and decided to do it in the richest way.
Styles are usually great social and spiritual baselines in every way, but less from more economic. Thus, comes the term “couture”. Fashion Era states that couture means dressmaking, sewing, or needlework while haute means elegant or high, so the two combined imply excellent artistry with the fashioning of garments. The made-to-measure exclusive clothes are virtually handled by hand, carefully interlined, stay taped and fitted to perfection for each client. Most people recognise this topic through the close-ended term, high fashion, by thinking that these expensive materials are directed to the upper classes only.
It might be true to some extent. Their production houses are also much smaller, with most if not all of their items hand stitched and using the absolute finest of fabrics. But nowadays, some of the high standards are sold as ready-to-wear, usually displayed after runway shows and photo shoots. This is because more people can buy exclusive prices than in the previous decades.
All of this brings us to the main point, exclusivity. It is very important in the retail market because it builds consumer dedication and loyalty, moreover through the fact that this is a task that cannot be accomplished easily or quickly. Huge brands use this strategy to gain more customers, because the law of economics clearly states that less of supply equals to gain of demand. This is actually extremely helpful for the environment, as mass production has been a problem for decades.
So, what can we infer from this topic as a sustainability fighter? Exclusivity in the fashion industry is great, because brands produce less – thus, they minimise the impact on natural resources over an excess of waste materials. Buying from brands who apply this technique would also mean supporting them, thus providing a base to promote ethical manufacturing and buying. The lesson is that less is better. Thinking before buying through research is extremely crucial at this era. Your mindfulness could help the Earth be a better place!