Living a sustainable life can be associated with being idealistic, but it doesn’t mean that it’s impossible. As our generation keeps changing, the awareness of natural crisis became tremendously encouraged. And fashion-wise, this could be powerful because when eco-friendly becomes our main lifestyle, imagine how better our future would be!
Through thick and thin, the fashion revolution has made plenty of movements to educate people about how fashion ethically works. Before we focus on how to join the eco-conscious motion, it’s necessary to get a grip on what exactly ethical fashion is and how it links to being sustainable.
Ethical means one thing: morally right. This means keeping the right moral principle strong so as to produce more eco-friendly attires. The ethical fashion movement started from the 60s to the 80s, until the 90s birthed a kind of disaster called “Fast Fashion”. During that era, fashion became extremely accessible and in high demand, hence comes mass production at the beginning of the 2000s.
The Rana Plaza incident on April 24th, 2013 was a turning point for the fashion globe. It is when people started to realize how much worst the fast fashion industry had become–one of its impacts is how mass production killed lots of workers with unsafe work conditions. A lot of movements–such as fashion recycling, eco-friendly materials, and sustainable approaches–had been made to conserve our hope for the future.
We, PRLA, are making the same motion all along. By supporting the ethical movement in fashion, we stand by our values and keep our sustainable principle strong in creating eco-conscious lifestyle essentials. How do we do this? By doing ethical manufacturing and joining an exceptional campaign for protecting nature.
Our special collaboration with LindungiHutan (protect the forest) is not ending yet. We’re still donating mangrove plants from your purchases to plant in a conservative location in Benoa Bay, Bali. This also means we are still inviting you, sustainable warriors, to join our movement as well. Donating and ethical shopping could never be easier!
Another big news: you’ll get free shipping for all orders with a minimum purchase of $99! What a good deal, right? Buy Now or Add To Cart immediately!
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