We often – well, most of the time – look up to celebrities and fashion icons as an inspiration. This is actually a cycle that has been going on since forever. A brand endorses their products through movie stars, journalists click and write about it; then, bam! You find it lining up in your local shops when it becomes a new era of fashion.
A Taiwanese study shows that consumers show greater recall of products that have been endorsed by celebrities – regardless of whether they are actual fans or not. The effect is that, if consumers happen to be fans, they place a higher value on products that celebrities are endorsing – it is as if they are receiving advice from a valued friend.
Whether they were wearing a fresh new coat, jean, or footwear silhouette, stars set the sartorial standard every year, as so Vogue says. Last up to this year, it is all about chic comfort. On that note, we’ve compiled three of our main products that certainly could help you hop onto the trend!
She is one of the most popular actresses in the world, which undoubtedly makes her someone the fashion world look up to. Her style in this picture screams comfortable in mode, and we’ve got just the thing to match it. That is, the Pleated Pants in Beige!
Jennie from BLACKPINK
The K-Pop and general public can’t take their eyes off this beauty. Jennie, and her million charisma sets her styling sense into an expensive, elegant woman. According to this look itself, you can opt for the Lara Vest in Black and find yourself submerged in her world.
Of course, we cannot talk fashion without including the Kardashian-Jenners. Being a model herself, she can be seen wearing various genres of styles that always tops the news daily. In this picture, a simple long dress, like our Lora Slip Dress, flaunts her clean charm swiftly.
Do you have a celebrity you look up to? Find a sustainable option and be the best version of yourself!