“Circular fashion ditches the linear “take-make-waste” model and instead asks the industry to close the loop on production, including responsible manufacturing, use, and end-of-life for every garment.”
Circular fashion, as defined by Anna Brismar in 2017, is clothing, footwear, or accessories that are created with the intention of being responsibly used and circulated in society for as long as possible in their most valuable form, and then, when no longer needed by humans, are returned safely to the biosphere.
A paradigm that substitutes the traditional cycle of take-make-waste with as much reuse and recycling as feasible, the "circular economy" and sustainable and ethical fashion collide to create circular fashion.
Sustainable, ethical, and eco-friendly are words we are all familiar with. The importance of these concepts has increased significantly recently, as seen by problems like the environmental collapse and welfare fraud. Circular fashion is a newcomer to the scene. With people caring about the environmental and human aspects of fashion production, this particular word is directed right to the manufacturers as it also cares about the business welfare.
The process begins with how long-lasting and timeless the design is, then moves on to the materials and whether or not they are sustainable, and concerns about whether basic human rights are being upheld. When an item wears out, it should be fixed or modified and then, instead of being thrown away or sold. With all of this, less will be purchased and little will be left to harm the environment.
Every stage of a garment's life cycle is regular in circular fashion. Thus, given the ethical materials and labor-intensive manufacturing procedures needed to produce sustainable clothes, the cost will inevitably be greater. The advantages of purchasing responsibly are obvious, yet not everyone can afford higher prices. This is where change should take place.
At PRLA, we ensure the best quality alongside great materials. We collaborate with TENCEL™ in making clothes recyclable, thus confirming that it will go back to nature after use. People could continue buying made-to-waste products and never taking pride on it because of its low quality and cheaper (easily exchangeable) prices. Things like this matter, and with still-affordable prices provided by us and several other eco-lovers, we think that it’s worth an investment.
The choice to make a better living world is in you. We believe in you, sustainable warriors!